Thursday, 23 October 2014

#AccessNow for Disabled Visitors

As new Vitalise study finds tourist venues could risk missing out on a share of £212 billion a year value of 'Purple Pound' due to lack of accessibility, charity launches #AccessNow campaign to push for urgent change.




The findings of a new survey of the UK's top 100 most-visited tourist attractions have been published today by Vitalise, in the form of an easy online reference guide for people with disabilities.

The study is the culmination of several months of research by Vitalise to gain an accurate picture of the state of accessibility across the UK's most popular visitor attractions, as well as to provide an invaluable online guide for people with disabilities.

The Vitalise study found that:

3 out of 10 (27%) did not have essential accessibility information on their websites;

Only 17% had all their staff trained in disability awareness;

Only 15% were equipped with hoists – an indispensable item for many disabled visitors

At the same time as flagging up where more work on accessibility is still clearly needed, Vitalise also cautiously welcomed other findings suggesting gradual progress:

8 out of 10 venues (82%) had overall Vitalise accessibility scores over 70%;

Over a third (36%) of the venues surveyed had a ratio of disabled to non-disabled toilets of 20% or more – greater than the proportion of disabled people in the general population (19%**);
8 out of 10 venues had fully accessible approaches from outside areas;

Among the examples of best practice commended by Vitalise is Tate Modern in London – the world's most visited art gallery - which came out on top of the charity's table with a score of 94.3%, while tied in second place are the Imperial War Museum London, the Museum of Liverpool and the National Railway Museum in York, all on 92%, with Tate Britain close behind on 91.8%.

However, as people around the UK plan half term trips to local visitor attractions, a recent Vitalise survey of its guests found that 65% of people with disabilities have decided against visiting a tourist attraction because they found their accessibility information to be insufficient, confusing or difficult to obtain.

This highlights a need for greater clarity, thoroughness and ease of access in the information tourist attractions provide for their disabled visitors, suggests Vitalise.

In the light of its research, Vitalise is calling for more effort on the part of the UK's visitor attractions to become fully accessible and easier access to key accessibility information online, in order to ease the worries of people with disabilities. They risk losing out on a share of the estimated £212 billion annual value of the 'Purple Pound' if they don't take accessibility seriously, Vitalise is warning.

At the same time the charity has launched #AccessNow, a new campaign to enlist the support of people with disabilities in its push for urgent improvements to accessibility.

Vitalise is asking people with disabilities to share their experiences of visiting tourist attractions and other public venues via an online form on the charity's website .

People are also being encouraged to share their experiences with Vitalise via social media by posting photos, videos and updates on Facebook and Twitter, with the hashtag #AccessNow
 
Don't forget to also add your reviews here.

 

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