Despite claims that they are culturally ignorant abroad, a
survey of over 2,000 British tourists found that the modern Brit yearns for
local history and cuisine, with three-quarters intending to learn 15 phrases in
a foreign language while they’re abroad.
The research conducted on behalf of Homestay.com, the digital marketplace for hosted accommodation, reveals that the typical British tourist is now more of a culture vulture than holiday resort recluse. The priority for 70 per cent of the Brits surveyed was to gain an increased understanding of the country they’ve visited. Only one in 10 (14%) said they intend to befriend a Brit whilst away, preferring instead to socialise with the locals.
Challenging the negative stereotype of the Brit abroad, the modern Brit will shun the sun lounger and English breakfast this summer. The study shows that the average Briton intends to visit five local attractions and try six local dishes or drinks during their holiday. The ideal length of break was 10 days and, interestingly, without seemingly being able to go onto social media at this time of year without being confronted by a holiday-selfie, 40% of the respondents said that they intend to shun social media completely.
Alan Clarke, CEO for Homestay.com said: “Millions of Brits now want to explore the country they’re visiting and really learn about their destination, as opposed to just lounging by the pool and topping up their tans.”
What do you do on holiday?
The research conducted on behalf of Homestay.com, the digital marketplace for hosted accommodation, reveals that the typical British tourist is now more of a culture vulture than holiday resort recluse. The priority for 70 per cent of the Brits surveyed was to gain an increased understanding of the country they’ve visited. Only one in 10 (14%) said they intend to befriend a Brit whilst away, preferring instead to socialise with the locals.
Challenging the negative stereotype of the Brit abroad, the modern Brit will shun the sun lounger and English breakfast this summer. The study shows that the average Briton intends to visit five local attractions and try six local dishes or drinks during their holiday. The ideal length of break was 10 days and, interestingly, without seemingly being able to go onto social media at this time of year without being confronted by a holiday-selfie, 40% of the respondents said that they intend to shun social media completely.
Alan Clarke, CEO for Homestay.com said: “Millions of Brits now want to explore the country they’re visiting and really learn about their destination, as opposed to just lounging by the pool and topping up their tans.”
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