The announcement comes as new research by VisitEngland shows the overnight accessible tourism market is now worth £3billion to the England economy, with day visits bringing the figure up to £12.4billion.
Over the past 4 years overnight trips by disabled travellers and their companions have increased by 19% with spend up by 33%.
The ‘Access for All’ project will be funded by a grant of €125,000 from the European Commission. VisitEngland will partner with 7 destinations to develop and promote their destination for visitors with access needs. As part of this, 56 businesses will be involved in a process to improve their accessibility. Informative visitor guides will be created for each destination to put on show the wide breadth of tourism experiences available, and to promote local tourism businesses that are providing a warm welcome to all visitors, including those with access needs.
VisitEngland will also deliver a national marketing campaign which will go live in late summer/early autumn 2015 to showcase the experiences on offer for visitors with access needs, and encourage more people to take a short break in England.
James Berresford, Chief Executive of VisitEngland said: “As the national tourist board, we are committed to ensuring England is a destination that offers a warm welcome for all visitors..”
Remember to add your accessible hotel reviews on here.
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