Researchers polled 2,000 holiday-goers and over a quarter confessed that if they were asked to point out their chosen destination on a map when they booked it, they couldn’t have done it.
In fact, four in ten admitted they base their decision solely on photos of a resort in brochures or on social media.
The for Holiday Hypermarket poll also revealed many speak only English, order fry-ups for breakfast and ignore local customs when on holiday.
A study spokesman said, ‘’Holidays are for relaxing and having fun, but showing an eagerness to get involved in the local culture can really add a new dimension to the experience.’’
The research showed among the most popular destinations for Brits were Tenerife, Majorca and France – many of which are returned to year after year.
And one in three would rather bring Britain abroad than entertain the local culture of an overseas destination.
Among the holiday priorities for the average globe-trotting adult were shopping, getting a photo with a landmark and finding an Irish bar.
When it came to communicating with locals abroad, 21 per cent of adults said they don’t need to learn the language, as ‘everyone speaks English’.
It was a case of nerves for 38 per cent who admitted they don’t learn basic language as they’re too anxious of getting it wrong.
When it came to meals, a further one in three said they shy away from traditional delicacies in favour of easy junk food like pizza, chips, burgers – or even opting for a Chinese takeaway.
It’s hard to leave the creature comforts behind for one in ten who said they ask for bacon sandwiches abroad, while 15 per cent actively seek out a proper cup of English tea.
And British grub is best for one in three, who said no matter what local food is on offer, they will inevitably end up in search of a traditional English fry-up.
Though the poll revealed a reluctance of many to step out of their comfort zone when on holiday, there was evidence of chat between locals and tourists.
Over half agreed that when meeting new people on holiday, locals tend to be friendliest – and rated them nicer to chat to than both fellow tourists from the U.K. and from non-British countries.
But still, a fifth of those looking for a break away from home said they’d rather stay in a hotel and stick to tourist-friendly areas than experience a new place through a local’s eyes.
The majority of adults polled said they feel Brits need to set a better impression than anyone when visiting a foreign country.
A whopping 69 per cent said U.K. tourists have a reputation for bad behaviour abroad, with many who said all Brits are unfairly tarred with the same brush.
Though over half of adults said they’re keen to experience the culture when visiting a country, other priorities that scored highest were tanning by the pool and shopping.
Spending time in bars and waterparks were also ranked highly on the itinerary.
The spokesman said: ‘’Getting as much information as possible before you go can make sure you get a holiday that’s right for you.’’
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