All Britain's Are Scaredy Cats?

Nearly two thirds (64%) of British adults perceive themselves to be a fearless adventurous type of person. However, a new study by Travelodge has revealed we’re actually a nation of scaredy cats, as only 29% of Britons has actually had the courage to take on an adventurous activity.

In response to this misconception and to celebrate it’s new ‘Get Up & Go’ campaign, Travelodge has commissioned the UK’s first series of interactive 3D adventure postcards. This offers Britons a unique opportunity to be photographed doing an adventurous adrenaline rush activity but with two feet firmly on the ground.      

The postcard pictures have been created using 3D street art, which is an optical illusion designed to trick the mind into believing that a two dimensional painting is a three dimensional object. This is created by using the laws of diminishing or expanding perspective which tricks the mind and creates the illusion of depth and height within a picture.

 

The 6m x 3m x 2m bespoke floor to wall 3D interactive picture postcards are being trialled at Britain’s busiest railway station, London Waterloo today, Thursday 22^nd May 2014, from 6am to 7pm. Members of the public will be given a unique opportunity to be photographed abseiling down the iconic White Cliffs of Dover which represent a drop of 350ft and also be captured jet skiing along one of the world’s most famous rivers, The Thames against the iconic London skyline.

Postcard App

When was the last time you sent a postcard to friends and family whilst on holiday?

Modern technology has banished the pen for many but a mobile app called ‘ByPost Postcard Marker’, allows you to send real postcards from your iPhone!

Set up by Luke Heron in November 2010, the app has grown to become number one in the iTunes Chart in 22 countries and over 5% of UK iPhones have downloaded the app.

ByPost was recently named winner of the ‘Best Mobile Business Award’ at the Smarta 100 Awards, sponsored by O2.