Examining the spending habits of its UK customers, my Travel Card identified
the 25-year-old Scottish male as the archetype of Britain’s most extravagant
tourist. The research also revealed strong correlations between where people
live and where they like to holiday.
Nationwide, men are spending more currency than women, with 20 to 29-year-old
males accounting for nearly a third of all my Travel Cash transactions in
total. The most popular venues for spending were restaurants, with a single transaction
accounting for several thousands, taking place in a luxury New York eatery.
Just pipping Londoners to the post, travellers based in Scotland topped the
bill as the biggest holiday spenders and their most popular destination of
choice being the United States of America. Travellers from Wales were the most
careful with their travel cash spending the least.
The destination of choice for over one in five holidaymakers from Essex was
Spain. Across the Thames, Paris topped the bill as the favourite holiday
hotspot for travellers from Kent. Not just blowing their Euros on France’s
finest cheese and wine, however, transport is one of the most costly expenses
for tourists in Paris, suggesting Brits like to get a feel for the city as a
whole, rather than just the central tourist landmarks.
Living up to their reputations as major university cities, the majority of
spend from Bristolians and Cardiffians is likely to be students embarking on
that all-important gap year, as South East Asian destinations like Cambodia,
Thailand and Vietnam topped the list for the majority of spenders in the 20-29
age range. Spend on food and drink in these destinations was significantly
lower than other countries, suggestive of the lower cost of living in South
East Asia.
Meanwhile, up north, my Travel Cash noticed a spike in people heading from
Leeds to ski lodges, as winter sports destinations comprised the top holiday
destinations for 30% of Loiners. Whereas, Mancunians opted for long-haul
luxury, with places like the United Arab Emirates among the top ten
destinations of choice.
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