With London Fashion Week fast approaching over 12 – 16
September 2014, research proves Brits don’t perceive themselves a chic nation,
when travelling abroad.
Despite being home to one of the world’s four acknowledged fashion capitals,
data captured by travel search site momondo.co.uk shows, when questioned, only
14% of Brits see themselves as a fashionable population, when on holiday.
When asked if it is important to wear fashionable clothes on a break,
whilst 26% of Brits agreed with this statement, 39% disagreed, leaving 35%
impartial – suggesting being on trend overseas is not a high priority for the
people of Great Britain.
And out of 11 other countries questioned, all but one ranked the Brits even
lower in the style stakes whilst abroad, than the Brits ranked themselves as a
nation. Just 4% of Finns, 7% from the Netherlands, 10% of Americans, Swedes and
Germans, and 11% of Danes, Norwegians, Russians and Spanish respectively, rated
Great Britain a fashionable nation when on holiday. Interestingly, a slightly
higher number of Italians ranked Brits style conscious, at 13%, whilst 20% of
our French neighbours thought Brits were stylish when travelling.
Likewise 39% of Brits rated the Italians a glamourous nation abroad and 23 % of
Brits also regarded the French snazzy dressers, whilst away.
Brits after all more fashionable than the Spanish and the Germans
Interestingly, more Brits ranked themselves in vogue as a nation, than they
ranked Spanish and German tourists, who only secured 11% and 4% of votes from
those questioned, respectively. Seven percent of Brits voted Swedes fashionable
tourists, four percent voted those from the Netherlands fashionable and the
Danes, Norwegians, and Russians all received 3% of Brits voting them as
trendsetting tourists. Finns were perceived fashionable tourists by only 1% of
Brits.
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