Nearly
two thirds of Brit’s admit to packing food items in their suitcases when
travelling abroad, with the majority admitting they struggle to find their
favourite brands when in a foreign country. A further 48% of savvy sun
worshippers claim it’s to avoid succumbing to extortionate prices found in
foreign supermarkets for British brands.
The survey, commissioned by The Co-operative Food, also shows that Brown Sauce is more popular amongst travellers than Tomato Ketchup, whilst over half can’t resist a proper ‘English brew’ and pack their own teabags. 3% even take along their own instant mash potato!
Top 10 foods Brit’s take
abroad:
1)
|
Teabags – 54%
|
2)
|
Biscuits – 48%
|
3)
|
Instant Coffee – 31%
|
4)
|
Crisps – 17%
|
5)
|
Brown Sauce – 15%
|
6)
|
Noodles – 11%
|
7)
|
Tomato Ketchup – 9%
|
8)
|
Powdered Milk – 6%
|
9)
|
Sugar – 6%
|
10)
|
Instant Mashed Potato
– 3%
|
However, once on
holiday, it’s evident that Brit’s do embrace different flavours with nearly
three quarters (72%) of those surveyed packing their foreign food favourites to
bring back home.
Alcohol (spirits) topped
the list of holiday items that weigh the returning suitcase down, as well as
foreign sweets and chocolate – no doubt to take back for friends and colleagues
in office.
Proving it’s not just
familiar flavours that are a hit with the British, chilli sauces and herbs and
spices are amongst the most popular items that holidaymakers return with.
Top 10 foods Brit’s
bring back from holidays:
1)
|
Alcohol (spirits) –
46%
|
2)
|
Foreign Sweets – 37%
|
3)
|
Foreign Chocolate –
32%
|
4)
|
Chilli Sauce – 28%
|
5)
|
Herbs & Spices -
19%
|
6)
|
Olive Oil – 15%
|
7)
|
Crisps – 10%
|
8)
|
Olives – 8%
|
9)
|
Nuts – 6%
|
10)
|
Pasta – 5%
|
Interestingly, men are
nearly 10% more likely to opt to pack Brown Sauce in the suitcase than women,
favouring the spicy fruit sauce over Tomato Ketchup. However, women more likely
to stock teabags and biscuits – nothing more thirst-quenching than a cuppa
after a day on the beach!!
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