Worldwide hotel bookings made between the 16th of January and the 20th of April 2014 were analysed, in which, well over three out of ten Brits booked 3- or 4-star hotels for trips, with less than one in 10 Brits booking a 5-star hotel. And 15% of Brits booked a hotel with a 2-star rating.
British hotel bookings sorted by stars*
3 stars – 35 %
4 stars – 33 %
2 stars – 15 %
5 stars – 8 %
1 stars – 4 %
It was found our Swedish, Norwegian and Finnish neighbours
preferred a little more luxury, without completely blowing the budget. More
than one in four Swedes, Norwegians and Finns combined, booked 4-star hotels
(28%), followed by slightly lower preferences for 3-star (26%) , then 2–star
(8%) hotels, and just 5% for 5-star hotels.
Interestingly however less French opted for 4- or 5-star amenities, with 31% of French booking a 3-star hotel and 31% a 2-star hotel. Just 16% opted for a 4-star and 4% a 5-star hotel, less than half the numbers of Brits booking these star categories. Our German neighbours also tended to mostly book 3-star (36%), followed by 4-star (30%) hotels, just like us Brits.
Interestingly however less French opted for 4- or 5-star amenities, with 31% of French booking a 3-star hotel and 31% a 2-star hotel. Just 16% opted for a 4-star and 4% a 5-star hotel, less than half the numbers of Brits booking these star categories. Our German neighbours also tended to mostly book 3-star (36%), followed by 4-star (30%) hotels, just like us Brits.
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