Food Tourism!

A new study from Caxton FX has shown that over half (52%) of those asked are influenced by the local cuisine when choosing their holiday destination - highlighting the growing rise in food tourism as a major trend for 2014.

The pre-paid currency card specialist surveyed over 1,000 travellers to find out about their holiday spending habits and discovered that 1 in 2 Brits (49%) will spend more on eating than they will on getting to and staying at their destination.
14% of people said that they spend most of their budget for a holiday experiencing tourist attractions and going on day trips, and a staggering 53% said that eating out in local restaurants was an essential part of experiencing the country.

What is ‘a must’ when you’re on holiday?