Monday 5 January 2015

Britons early to book #holiday escapes

Research from Sainsbury's Travel Insurance indicates that 23.5 million people in Britain (50% of adults) are planning overseas holiday escapes during 2015, and 22.1 million (47%) are planning a holiday within the UK.


A significant number of these potential holidaymakers (41%) intend to do both. On average those planning on booking a holiday in 2015 say they will spend £806 on the cost of the holiday alone, before add-ons and spending money.

7.4 million 'early bookers', 21% of those intending to book a holiday in the UK or abroad, will have booked their main holiday by the end of this year, including 14% who have already booked and a further 7% who plan to book by the end of 2014. Another one in seven (14%) intends to book during January 2015.

Scott Gorman of Sainsbury's Travel Insurance commented: " Comparing policies on a like-for-like basis, as well as on price, will give you peace of mind you've got the right level of cover for you and your family.”

Overall, city breaks are the most popular form of holiday for 2015, planned by 38% of adults, followed by beach holidays (35%), walking holidays (14%) and cruises (12%)(1).

More than one in eight (13%) say they have saved all year to get the holiday they want, while one in ten (9%) will pay for their holiday with a credit card to spread the cost.

Most popular domestic holidays in 2015 (and percentage of adults planning one):


City breaks (30%)

Beach holidays (29%)

Walking holidays (12%)

City breaks (21%)

Beach holidays (11%)

Cruises (10%)

Spa breaks (7%)

Arts, culture, food and wine holidays (7%)

Activity and sports holiday (6%)

Safaris (5%)


Where is your perfect escape?

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