Tuesday 17 February 2015

#ASDA Disabled Best

Asda is the most disability-friendly supermarket chain in Britain, but nearly 95% of disabled drivers say they are impacted or obstructed by able-bodied driver blue badge bay misuse across all the major retailers' car parks - presenting a massive customer relations dilemma for the stores.




The survey by Blue Badge Mobility Insurance indicates that while some big retailers could improve disability access, a key point is that stores are caught between a rock and a hard place in policing matters such as disabled parking bay usage while not upsetting able-bodied customers.

"The stores try very hard to accommodate disabled shoppers - from parking spaces to checkout aisles. The issue seems to be that too many able-bodied people don't fully understand the nature of the challenges faced by people on sticks, crutches, in wheelchairs or using powered wheelchairs and mobility scooters," said Mark Effenberg of BBMI.

"We were surprised how many disabled drivers drove to a supermarket but eventually gave up and went home - sometimes after up to an hour of waiting for a space. Able bodied people have options, but disabled people don't.”

Mobility equipment users placed Asda top of the disability-friendly table on 27.8%, followed by Tesco on 15.7% and Morrisons on 8.7%.
 

 
Where do you do your shopping?

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