Brits are sticking to old habits when heading on UK city breaks. London, Manchester, Birmingham and Edinburgh sit pretty on top of a 10 strong list of destinations that has remained virtually static for the last five years.
Of these top ten most popular UK destinations this July and August, six are northern towns or cities, with summer events like the Edinburgh Fringe and Manchester Pride providing perfect destinations for a trip away.
Edinburgh topped the UK’s most expensive destination during August, due to the Edinburgh festival, where room costs increased by 75% on January (the most economical time to visit the city) and averaged £20 per night more expensive than London.
Old favourite Weston-super-Mare has returned to rude health following the catastrophic fire that wrecked the Grand Pier’s pavilion in 2008, jumping 13 places since 2011 to the UK’s 10th most popular overnight coastal resort. With visitors expected to have ploughed an extra £7m into the local economy this past summer alone*, hoteliers have seen booking numbers jump as many look to visit Banksy’s acclaimed Dismaland exhibition.
And if Brits haven’t been soaking up the clean sea air or a show in the West End, chances are they’ve been abroad.
The most popular European destination this summer was Amsterdam - the rest of the top 10 were also city breaks with Paris, Rome and Barcelona proving favourites once again.
The continental drifters have shown themselves happy to brave the Dubai summer heat, with the city in the desert ranking most popular non-European destination for the second year in a row. Kuala Lumpur rose from sixth to second in the popularity stakes while Bangkok was third.