As the summer holidays are over and the kids have gone back to school now is the time most Brits will be daydreaming about their next break.
momondo.co.uk found that 66% of Brits surveyed typically check the prices of holidays and flights periodically, even if they are not planning a specific trip.
And when it comes to choosing a destination, friends and families leave the biggest impression for most Brits, with 49% stating they got their travel inspiration from those closest. Travel websites came in a close second, with 46% of Brits sourcing journey ideas from the web, ahead of newspapers/magazines, and travel agents, which both provided travel inspiration for 22% of Brits surveyed. Social media and blogs trailed behind, inspiring just 9% and 4% of Brits, respectively.
In terms of planning ahead, 35% of Brits book between two and three months in advance of travel and 24% book between four and six months in advance. Only 16% book more than six months in advance, suggesting the traditional notion of booking travel a year in advance for the following summer, is going out of fashion.
The survey found just 19% of Brits book with a month or under to go, which indicates Brits are also less ‘last-minute’ than they might think - certainly when compared to other nations. momondo found Spaniards most likely to say ‘mañana’ to sorting flights and accommodation, with 61% booking with a month or under to departure. Italians and Russians are most laidback about confirming travel plans, with 49% and 48% respectively booking, with a month or less to go.
Brits were most similar to Germans and those from the
Netherlands - 23% and 22% respectively of whom surveyed, booked with a month or
less to go.
Who or what inspires you?
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